So we have conceived an idea to deliver the 'users goals'. Is it a clear picture of the goal ? Or is it a puzzle of multidimensional proportions ?
Smoothing the Path to Goals
Our questions now become more specific. Can the customer recognise the picture - is it familiar - is reachable - does it look correct? Or is it still an abstracted image of the solution? Is the interface a barrier or an obstacle? Is the site making the user feel inadequate? Are we talking to the user with a familiar language? Is the message or messages unclear? Many answers are needed to deliver a smooth path to the information hidden within the digital medium that is the internet.
The 'rapid iterative user testing' model is available right now to discover our mistakes, make amends and test again, going back if necessary to our concepts before we deliver to the business 'the competitive advantage'.
Key Tools - Skills _ Proccesses
Prototyping
Design Documentation
Screen Designs
Navigation Design
Information Design