Championing the needs of the everyday person in the process of developing digital interactive products.
A persona of the everyday person:
I interact with the world around me. I use objects to achieve the things I want to do. My goals can be simple ones or very complex ones, so if the tool I use doesn't help me achieve my goals, I find another tool - but I refuse to feel inadequate. Sometimes I will search high and low for a tool to do something I really like doing, and if that tool makes me feel better because say, it looks great, I will love that tool. I will even pay more for it.